4 Comments

  1. John Robinson
    August 3, 2012 @ 10:01 am

    Interesting info and good advice! You are correct that things change. Facebook is no longer what it was. I consult for a client in Texas, over the past 8 months we have observed that few of his 5000 followers are receiving posts. We now know that FB has changed their policies for fan pages (and as usual not informed the users but made us all figure it out on our own) so that they now want us to pay hard cold cash to reach those same followers. Even then, the fine print states that there is no guarantee that after paying for each extended reach posting that all followers will see it nor will they guarantee delivery time. We now have statistics for the client page that shows that no more than 18% of followers see any of the posts. As such, strategies have changed and over the next year FB will become low priority for communicating with customers.

    Reply

    • Embrace Niagara
      August 3, 2012 @ 10:35 am

      And the funny thing, John, is that in 30 days Facebook might change their policy and it becomes the most effective reach for their clients again!

      This is the discussion I have with all clients – use social media to extend your reach and build relationships but always have it point back to your website and blogs (the information that you control). I think pointing all of your clients ONLY back to your social media channels is rife with risk. You want to control your online presence and you don’t know what your Facebook profile might look like the next morning.

      Thanks for the comment!

      Reply

  2. Janice Arnoldi
    August 3, 2012 @ 1:03 pm

    Thanks Dan for the great post about Social Media Club Niagara. I know I speak for Robin, Adam and Mitch when I say that we have also learned a lot from everyone who has come to meetings, whether they’ve just ventured into Facebook or are running social for their company.

    Reply

    • Embrace Niagara
      August 3, 2012 @ 1:24 pm

      I feel the same way – there is nearly as much that I learn from the informal conversation after as I do from the experts in attendance. Thanks for the comment!

      Reply

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